Social Media Strategics and Management
Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, it’s safe to say that it has turned into a global standard.
Social Media management is the process of creating, scheduling, analyzing content posted on social media platforms, like Facebook, Instagram, Twitter and many others.
Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is!
Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result the opportunities to use social media more strategically have taken second place or been lost.
There are three compelling reasons for using social media:
- Marketing – understanding customers, developing brand awareness and fit to customer acquisition.
- Employee Engagement – developing company culture, improving internal collaboration and recruiting talent.
- Collaboration – creating social spaces to collaborate with partners, suppliers and customers
Usage Examples:
Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Employee Engagement
Employees are perceived as “People like me” by your customers. Each employee has their own unique expertise and they often bring great ideas to the content creation table.
This is golden for social media. The content is richer, more well-rounded and generally met with much more engagement.
Find out the right way how to implement your employees into social media.
Why is it successful?
Our Social media managers are experts at handling social media activity, from responding to customer comments to developing strategies on how to achieve long term marketing goals by publishing original content. If you aren’t making social media a priority at this point in the game, you could be in trouble.